V for Victory, Bavaria presents the Victory Dress by Spijkers en Spijkers
After the international succes of the DutchDress in 2010, Bavaria presents the successor of this popular and vexed orange dress: the Victory-Dress. The Dutch Brewer launches together with topdesigners Spijkers en Spijkers a dress that will bring our country the European Championship Victory. The Victory-Dress is designed in the recognizable- and modernistic style Spijkers en Spijkers is known for. The dress is a composition of orange and (Bavaria) blue color tiles, and both front and back are finished with a red-white-blue V-neck.
Peer Swinkels, Board Member of Bavaria, explained: Bavaria was the first to develop a Championship item in 2010 specially for women. The tradition we started in 2010 we want to continue for the coming European Championship. We prepare for a new Championship and proudly present a dress for victory: the Victory-Dress. With this refined design of the designduo Spijkers en Spijkers the V-dress will be a ideal successor and a must have for this European Championship. With the V-Dress the Dutch women “Dress for Victory!”.
Met het geraffineerde ontwerp van het ontwerpersduo Spijkers en Spijkers is de
V-Dress de ideale opvolger en must have voor dit EK. Een plaats in de finale is mooi, maar dit jaar gaan we voor de overwinning. Met de V-Dress kleedt vrouwelijk Nederland zichvoor de overwinning. Of wel: “Dress voor Victory!”.
The V-Dress is launched in Amsterdam. Specially for this occasion fashion photographer Marc de Groot shot a team of Eleven Dutch models in the V-dress. The tableau Vivant reminds of a classic fashion photo and underlines the stylish character of the Victory-dress.
De V-Dress will be available from May 7th 2012 together with 6 bottles of Bavaria in a luxury packaging. For those who want to dress op in stylisch orange for Queensday, 1000 pieces wil be unique numbered and hand out April 20th at 20:00h in the PC Hoofdstraat in Amsterdam in a specially openened Victory-shop.